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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
928 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
10:30 PM
Booked 118 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 928 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

928 Reviews
  1. Victoria

    San Diego

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 5
    The service was horrible! knowing we had 3 kids didn’t bring out our food together, didn’t give us utensils or napkins we had to wait for them each time we received food. had to ask multiple times for everything.

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  2. Rebecca

    New York City

    2 reviews

    1.0

    2 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Don’t waste your time or money. They were out of everything we tried to order; the menus and table top were so greasy we couldn’t hold onto them, the decor was falling apart. The food we got tasted like it had been in my freezer for a coupon of years.

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  3. sandra

    New Jersey

    10 reviews

    4.0

    10 reviews

    Dined 2 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 4
    We went for Brunch /Lunch, and were told the menu items were in that category. One of us would have liked soup, but was not an option at the time we were there11:30 reservation. Food was great , ice cream drinks were a real treat!

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  4. Dean

    Denver

    5 reviews

    4.0

    5 reviews

    Dined 2 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 4
    Worthwhile - the menu is huge and the atmosphere is fun. Servers are polite and overall experience is great.

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  5. Jessica

    Chicago

    1 review

    2.0

    1 review

    Dined 4 days ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 4
    Vibe was cool but that was it. Food and drinks were overpriced for the taste and quality. Service was non-existent.

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  6. allison

    New York City

    3 reviews

    1.0

    3 reviews

    Dined 4 days ago

    1. Overall 1
    2. Food 3
    3. Service 1
    4. Ambience 2
    The service was horrible. It took almost 30 min just to take a drink order. Our sever was no pleasant. Our appetizers were delivered with no utensils or plates. We had to eat over napkins that we took off of another table. Then one of our meals was forgotten. We asked 3 times where it was and on last time server said do you even still want it! YES we do want to eat! Our second round of drinks arrived after we were done with our meals. Overall the food wasn't bad so it's a shame that service was so horrible because we will never go back. Also note that a 20% tip is added no matter how the service was and how many people are in your group. Maybe if they didn't do that the servers would actually try!

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  7. Chinue

    Caribbean

    3 reviews

    4.0

    3 reviews

    Dined 5 days ago

    1. Overall 4
    2. Food 5
    3. Service 4
    4. Ambience 4
    Establishment a little small. But ambiance and food are delicious. Staff are also really pleasant and accommodating. Just a bit sad the drinks and desserts are all priced so high.

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  8. Jocelyn

    New York City

    1 review

    5.0

    1 review

    Dined 6 days ago

    1. Overall 5
    2. Food 4
    3. Service 5
    4. Ambience 4
    Made a reservation and there was a miscommunication where others kept getting sat before us. Once the manager realized what was happening they took care of us and made sure everything else ran smoothly. Overall it was a great experience with kids, the staff was friendly and accommodating. A dinner my kids won’t forget… definitely order the large ice cream dish- it comes complete with singing and dancing staff!

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  9. Susanette

    New York City

    1 review

    1.0

    1 review

    Dined 6 days ago

    1. Overall 1
    2. Food 5
    3. Service 1
    4. Ambience 5
    BEWARE!! Service is very poor. Server didn’t apologize for making us wait 20 minutes to take our drink order. Food and drinks came to the table incomplete. I had to ask the waiter where the rest of the drinks and food was and once again didn’t apologize. Gratuity of 20% was automatically included even though we had a party of 4. As per the check, it states that they will add 20% even for a party of ONE! When I expressed how disappointing this to the server, her response was well “it’s the area” and she walked away! I will never EVER go there again!!

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  10. Caroline

    VIP

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 6 days ago

    1. Overall 3
    2. Food 4
    3. Service 4
    4. Ambience 3
    Music was way too loud. Was listed as a family friendly place yet no kids menu. Expected it to be a fun atmosphere. Food was pricey but very good

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 928 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
10:30 PM
Booked 118 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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