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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
854 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
10:30 PM
Booked 140 times today
  • Good for special occasions
  • Great for creative cocktails
  • Lively
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 854 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.4Food
  • 3.3Service
  • 3.7Ambience
  • 3Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

854 Reviews
  1. jacquie

    Atlantic City

    2 reviews

    2.0

    2 reviews

    Dined 1 day ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 4
    Decorated beautifully, but they should tell you ahead of time that they are only offering half the menu at 1:30 in the afternoon on a week day.

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  2. Catherine

    Orlando

    4 reviews

    5.0

    4 reviews

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Excellent experience. Wonderful all round: food, service, atmosphere!

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  3. Ashley

    Philadelphia

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 4
    Very disappointed that only breakfast and brunch was available for our 12:30 reservation. I would not have made the reservation if that was posted anywhere. That info was not on the website nor the reservation when it was made. Ended up leaving and going elsewhere. Was really looking forward to trying the sugar factory, I have heard wonderful things about the Atlantic City location. Disappointed in the NYC sugar factory

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  4. Carolyn

    Norfolk/Suffolk

    4 reviews

    1.0

    4 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 5
    Receptionist on door kept us waiting 20 mins over our booked time not very helpful we were sat next to a Karen who kept complaining caused a ruckus and then left without paying upset my granddaughter food was pretty poor Coca Cola was flat no fizz waitress was pleasant enough but didn’t enjoy wouldn’t come back chicken was tough not edible

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  5. Meg

    New York City

    7 reviews

    vip
    4.0

    7 reviews

    Dined 5 days ago

    1. Overall 4
    2. Food 4
    3. Service 2
    4. Ambience 4
    We had a nice time for our 17 year old’s birthday, but the service was slow.

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  6. OpenTable Diner

    Mobile

    1 review

    1.0

    1 review

    Dined on November 27, 2024

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    We just went for dessert after a Broadway show. The staff acted somewhat annoyed we were there late (and not for the bar). After booking a table for 10:15, the open table app tried to get us to come earlier (as the upstairs was closing)…..the milkshakes were not cold and the overall experience was not great (as this is a chain and you should know what to expect)…..they should not advertise it is open until midnight)

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  7. Amy

    New York City

    2 reviews

    vip
    2.0

    2 reviews

    Dined on November 25, 2024

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 3
    What a disappointment. My girls had so been looking forward to this. The restaurant was nearly empty and we had very slow service and the food was overpriced and and tepid. The desserts, while very impressive visually, tasted sweet, but not like the flavors they were supposed to represent.

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  8. Debbie

    West Palm Beach

    1 review

    vip
    1.0

    1 review

    Dined on November 24, 2024

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 2
    Exceptionally bad service. Slow service. Asked for silverware with initial order. Brought one persons food but no silverware. Took 5 min to get silverware as food got cold. Second person’s food arrived 15 min later. Will Not Go Back!

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  9. Nancy

    New York City

    2 reviews

    2.0

    2 reviews

    Dined on November 24, 2024

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 2
    We waited thirty minutes for someone to come over and acknowledge us after we were seated by the hostess. The waiter came over and blatantly said “you aren’t in my section but I guess I’ll wait on you because I don’t know where your server is.” We gave him our entire order, but his hand held device to take orders was broken so needless to say our order came out wrong. My fiancé finally got his specialty latte after reminding the waiter three times and it came out cold. I asked for cream for my tea and it was brought out in a dirty cup. I asked for sugar and got sweet and low. Our eggs and home fries were cold, the pancakes were hard around the edges, and we never got our toast. It took us over an hour and a half for a simple meal. On top of that, they charge you 20% gratuity built into your check regardless of your party size. It absolutely was NOT worth the money and I wouldn’t go back there if you paid me.

    1 person found this helpful

  10. Julia

    New York City

    1 review

    1.0

    1 review

    Dined on November 24, 2024

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    We went after seeing a Broadway show, so this was an 11pm reservation. For no reason that I can understand, we were seated in a dark, cramped corner of the restaurant. The dessert menu has like 10 options, but only two were available. It was hard to get the waiter’s attention sometimes. Overall, disappointing.

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 854 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
10:30 PM
Booked 140 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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