Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. Theater District
Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
882 Reviews
$31 to $50
Contemporary American
A photo of Sugar Factory - Time Square restaurant

Sugar Factory - Time Square

3.3
$31 to $50
Contemporary American
Theater District

Make a reservation

2 people
7:00 PM
Booked 150 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

Book your next event with us

View details

Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 882 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

882 Reviews
  1. Maurice

    New York City

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 4
    3. Service 1
    4. Ambience 3
    Service was horrible. Appetizers never came. Ordered drinks . Waitress kept forgetting to bring them. Waitress never came back to table to see if we needed anything. Didn’t have mozzarella sticks. Then automatically put 20% tip for horrible service.

    Is this helpful?

  2. JOCELYN

    New York City

    4 reviews

    vip
    1.0

    4 reviews

    Dined 1 day ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Service was horrible!!! The Downstairs waiting area smelled like a wet dirty mop. Out waitress was no where to be found when ever we needed her but was hounding us to pay the check. Food was not the best for the expensive prices & the tables are so close together with other guest I felt like I had no personal space. We constantly had to ask where our server was, it was a horrible experience. Never again! IG definitely hyped it up, save your $$$$ & go somewhere away from Times Square.

    Is this helpful?

  3. Liz

    New York City

    6 reviews

    vip
    3.0

    6 reviews

    Dined 2 days ago

    1. Overall 3
    2. Food 4
    3. Service 3
    4. Ambience 3
    We always went to the restaurant when it was near high line and we loved it, Times Square disappointed it was dirty the bathrooms were filthy no toilet roll. We had nearly finished our food before the drinks arrived, stay away from the mimosa flights they were vile I know it’s Times Square and it’s busy but it’s over priced for basic fried food. The only good thing is the fish bowls but at $42 plus tax and they put a service charge on the bill for a party of 1 or more is terrible . There are far better fun spots to go

    Is this helpful?

  4. Michelle

    New York City

    2 reviews

    5.0

    2 reviews

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    What a fun place for brunch! The menu is EXTENSIVE and the drinks are great!

    Is this helpful?

  5. Anindita

    Philadelphia

    2 reviews

    1.0

    2 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 4
    4. Ambience 3
    Subpar drinks and tacky decor! It is all about the bubbling show for the goblets - the actual drink was horrible

    Is this helpful?

  6. Theresa

    New York City

    1 review

    4.0

    1 review

    Dined 3 days ago

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 5
    Fast seating.. great ambiance. Perfect dinner for that teen daughter in your life!

    Is this helpful?

  7. Cristina

    Mexico City

    2 reviews

    5.0

    2 reviews

    Dined 4 days ago

    1. Overall 5
    2. Food 4
    3. Service 5
    4. Ambience 4
    Todo delicioso como siempre!! La pasta del grinch le encantó a mi hijo

    Is this helpful?

  8. OpenTable Diner

    Chicago

    1 review

    1.0

    1 review

    Dined 5 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    We went for the Christmas experience, the presentation was terrible. They didn't have the materials for one and two what they did sent out it looked just thrown together like my 5 year old did it. He was very unhappy.

    Is this helpful?

  9. Dana

    New York State

    1 review

    1.0

    1 review

    Dined 6 days ago

    1. Overall 1
    2. Food 1
    3. Service 2
    4. Ambience 3
    Probably the worst Sugar Factory we’ve been to. I made reservations, but wasn’t advised until we sat down that they only serve brunch, and that the regular full menu would not be available until 3pm. Who serves only brunch until 3pm on a Tuesday. In addition my children’s food was mediocre and my husband said his buger was terrible. I didn’t eat because I was looking forward to the main regular menu and didn’t want a burger or breakfast foods. Definitely not going back to this location. Disappointing.

    Is this helpful?

  10. Elizabeth

    New York City

    2 reviews

    1.0

    2 reviews

    Dined on December 8, 2024

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 1
    Awful experience, which I should have guessed, considering it’s in the heart of Time’s Square and too touristy (I’m a New Yorker and should have trusted my gut and avoided the area!). The bathrooms were disgusting. No toilet paper or paper towels and we dirty. The service was awful. We waited forever to be served and then more time for the plates to be cleared! The dessert sucked. Completely a waste of money! Don’t waste your time, unless you’re a tourist and don’t know better.

    Is this helpful?

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 882 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

A photo of Sugar Factory - Time Square restaurant

Sugar Factory - Time Square

3.3
$31 to $50
Contemporary American
Theater District

Make a reservation

2 people
7:00 PM
Booked 150 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo