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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
1006 Reviews
$31 to $50
Contemporary American

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2 people
11:30 PM

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Booked 88 times today
  • Lively
  • Good for special occasions
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”
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Additional information

What 1,006 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.2Food
  • 3Service
  • 3.6Ambience
  • 2.7Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Time Square offers a vibrant atmosphere and fun experiences perfect for families, with "great holiday ambiance" and attentive staff. The restaurant's extensive menu has something for everyone, although some guests noted that food quality and service can vary. Reservations are recommended for a smoother experience.
1,006 Reviews
  1. OpenTable Diner

    New Jersey

    9 reviews

    5.0

    9 reviews

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great service from Juan, good food and drinks. Would return

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  2. Lorrie

    Pittsburgh

    1 review

    3.0

    1 review

    Dined 2 days ago

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 4
    Our server Abby was kind and knowledgeable of the brunch offers and menu. The atmosphere is great! Western burger and mozz sticks are mediocre. Would like to try a waffle if we visit again. My friend had a banana waffle and looked amazing.

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  3. Alexis

    New York City

    1 review

    2.0

    1 review

    Dined 2 days ago

    1. Overall 2
    2. Food 4
    3. Service 2
    4. Ambience 3
    I know the main point of going to this restaurant is for the ambiance, but the price was outrageous ($40 for a shared sundae) and since our waitress knew we weren't ordering as much as other tables, it took forever for us to get our food. Will not be going back.

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  4. Mrs

    New York City

    3 reviews

    2.0

    3 reviews

    Dined 3 days ago

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 3
    This restaurant had A LOT of ups and downs. The hostess when we walked in was uptight and rude, which is the first time I’ve EVER dealt with someone like that. She didn’t seem to care we had a reservation and then had us waiting for 20 minutes before we spoke to a server who informed us that she never finished checking us in (hence why we were just standing there)!!! Absolutely unbelievable and unprofessional of that young lady. However, the waitress who seated us and made sure we were comfortable and taken care of really started turning out night around. Then it took a nose dive with the amount of kids screaming and music being so loud we couldn’t hear each other at the table. Also be aware, if you have to wait they have NO WAITING ROOM so you will be standing awkwardly near the front door in a crowd of other waiting people. Food came out, everything was hot and fresh and most of it was fantastic but one of us got the spaghetti and meatballs and it upset my friends stomach so that wasn’t good on the menu and wouldn’t recommend. Overall, it’s an ok place to experience but avoid going on the weekends if possible, go during the day when most are at school and work. This is more of a restaurant you try one time because it’s popular but doubt you’ll go back

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  5. Ulander

    Atlantic City

    1 review

    2.0

    1 review

    Dined 3 days ago

    1. Overall 2
    2. Food 3
    3. Service 2
    4. Ambience 2
    The ambiance was like a Tiktok influencer came to life and decorated with every cliche item in the Tiktok shop. Food was mediocre, kind of like an upscale TGIF. Desserts were visually appealing but nothing to write home about. The music was incredibly loud, couldn’t have conversation at the table without yelling. Service was poor, if I have to get up multiple times to get things I need then why even call it serving? The bathrooms at Pennstation are better, at least the doors close there. There were no handicapped accessible bathrooms.

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  6. Brian

    New York City

    1 review

    2.0

    1 review

    Dined 3 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 2
    Started off good, was a half an hour early for my reservation and they were able to seat us. Place was very noisy and would get even louder when someone had a birthday (3 while we were there) Service was very slow, but only saw one waitperson on the floor most of the time. Food was ok , edible but nothing special. Desserts were just okay also. Seriously not worth the price or the hype. Also was there with a person in a wheelchair, and the bathrooms were not accessible. Had to go downstairs for men’s room or upstairs for women’s room with no elevator.

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  7. Lovetodineout

    VIP

    Atlanta

    72 reviews

    3.0

    72 reviews

    Dined 4 days ago

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 2
    Fun place for a visit with kids. The music was way too loud and the genre was not appealing. Food was ok. We had fajita, taco and grilled cheese. I wasn’t expecting five star so this was good for what it was. Very pricey. Forty four dollar non-alcoholic drinks and $25 shakes. Was a bit steep.

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  8. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined 6 days ago

    1. Overall 5
    2. Food 4
    3. Service 5
    4. Ambience 5
    Helia made my experience so warming. I celebrated my daughter’s fifth birthday. I was so happy about the turn out. I had a really good time. I thank everyone that served and assisted my daughter and I. Great vibes, good food, great customer service, even the other customers were cool lol seriously I’m excited to go again.

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  9. Toherra

    New York City

    2 reviews

    5.0

    2 reviews

    Dined 7 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Loved it. First time at the Times Square location.

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  10. OpenTable Diner

    Dallas

    1 review

    3.0

    1 review

    Dined on February 22, 2025

    1. Overall 3
    2. Food 2
    3. Service 4
    4. Ambience 5
    Bread on the colored sliders was hard as a rock. Burger was ok. This place is all about instagram pics. Great branding, solid service but the food was underwhelming….

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 1006 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
11:30 PM

Select a time

Booked 88 times today
Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Phone number
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Dress code
    Business Casual
  • Parking details
    None
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  • Terms of Use
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