Lure New York

4.7

3572 Reviews

$31 to $50

Seafood

Make a reservation

2 people

Dec 4, 2024

10:00 PM

Booked 37 times today

Lively
Hot spot
Great for happy hour

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,572 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.6Service
4.6Ambience
4.2Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Lure New York is a vibrant Soho staple renowned for its "excellent food" and "superb service." The seafood dishes, like the branzino and sushi rolls, are particularly praised for their freshness and flavor. While the atmosphere is lively and inviting, noise levels can be high. Perfect for a memorable dining experience!

3,572 Reviews

A
Ai
New York City
20 reviews
5.0
20 reviews
Dined on November 19, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
Great food and service as always! Lure doesn’t disappoint! I always take my visiting family here.
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C
Claudia
New York City
13 reviews
5.0
13 reviews
Dined on November 16, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Lure is one of our favorite restaurants in NYC. Superb food and excellent service. I’ve never had a meal at Lure that hasn’t met or exceeded my expectations. The wait staff are friendly, helpful and most accommodating.
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A
Alexander
New York City
3 reviews
vip
4.0
3 reviews
Dined on November 13, 2024
1. Overall 4
2. Food 5
3. Service 5
4. Ambience 4
Wonderful meal. Dishes were all great. Service was excellent. Sound level was a bit too high.
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B
Bennett
New York City
55 reviews
vip
4.0
55 reviews
Dined on November 11, 2024
1. Overall 4
2. Food 4
3. Service 3
4. Ambience 5
This place is fabulous and I would not hesitate to both return and recommend it to others. The food was wonderful and the atmosphere was really, really enchanting. The decor was exquisite. I'm giving it a slightly mixed review for two simple reasons: 1) The noise level was really loud. Unnecessarily so. And, it was a busy night, so the overall sound was amplified. Given the relatively low ceiling and hard wood surfaces, it made it hard to hear the waiter and my guest who was sitting across from me at a small table. 2) It was a busy night (odd for a Monday) and the waiter was doing his best. But, a couple of times I tried to flag him and he was no where to be found or actively dealing with a far off table. When he did come over, he was very attentive.
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JB
JohanneB
New York City
3 reviews
5.0
3 reviews
Dined on November 3, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
The food is so good!! My waiter was so nice. I love lure so much
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C
Catherine
New York City
102 reviews
5.0
102 reviews
Dined on October 29, 2024
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 5
Excellent fish! Branzino was incredible and so were sushi rolls
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m
michael
New York City
13 reviews
vip
5.0
13 reviews
Dined on October 27, 2024
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 5
Good for a night out. Prices are not overwhelming for manhattan “hip” restaurant but entree portions are small so you need at least one appetizer per person and desert on top of your entree in order to leave not hungry but not full. Top that off with 2 drinks which are typical 20+ each the bill is not cheap. You pay for what you get for here so if your wallet can handle it then definitely dine here.
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M
Michael
New York City
25 reviews
vip
4.0
25 reviews
Dined on October 24, 2024
1. Overall 4
2. Food 5
3. Service 5
4. Ambience 5
It's a little expensive but food is really good and the seafood is fresh
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c
christina
New York City
3 reviews
vip
3.0
3 reviews
Dined on October 18, 2024
1. Overall 3
2. Food 5
3. Service 1
4. Ambience 5
The food was great the service was terrible our server barely came to our table I had to wave down other servers for help
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L
Laura
San Francisco
5 reviews
vip
2.0
5 reviews
Dined on October 17, 2024
1. Overall 2
2. Food 4
3. Service 5
4. Ambience 1
Good food, service amazing, prices crazy. NOISE unbearable. I have never ever said this but I am surprised the business is allowed to operate those noise levels re: occupational health. We could not hear each other or the waiter. I mean actually could NOT without literally being one inch from each other. I don’t want to chew and scream or be that close to a waiter. WTH! These poor people the: working conditions. Our ears were ringing afterwards - can’t imagine what health impact’s these folks endure. Sure, looks like a ship re: fiberglass ceiling but carpet them -easy fix to take the noise down by 10%. Add sound panels, put in buffers under tables. Remove maybe 10% of the table in the middle ….
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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3572 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Dec 4, 2024

10:00 PM

Booked 37 times today

Order delivery or takeout

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, Mastercard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a reservation

Order delivery or takeout

Additional information

Menu

What 3,572 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Order delivery or takeout

Additional information